I’m an Executive Creative Director who started as a software engineer — and never fully stopped being one. I’ve led creative at Wieden+Kennedy, Google Creative Lab, Anomaly, DDB, and Meta, on brands like Apple, Google, Old Spice, and Sony. Along the way I invented a technology to simulate a happy, farting goldfish; made a game for James Bond where we couldn’t say “James Bond”; interviewed real Mossad agents for a TV show about fake ones; and turned Terry Crews into a musical instrument that broke the Internet.

Before all of that, I was employee #2 and then employee #3 at a couple of startups you’ve never heard of. I’ve had criticism published by the Columbia Journalism Review and poems published by journals that are very, very tiny.

Over the past year, I’ve been reverse-engineering AI video generation — treating it like any new creative medium, with hundreds of controlled tests across Runway and Veo3. That work led to building multi-agent AI systems with persistent memory and shared context. Not demos. Infrastructure I use every day.

I believe creative direction is about to change as fundamentally as it did when editing went nonlinear. I’d rather be building the new tools than waiting to be handed them.