Apple TV+ “Tehran” #
We created a docu-series featuring former Mossad agents talking about their lives as spies for the Apple TV+ Original “Tehran”, a show about a fictional Mossad agent. #
As a social campaign for the launch of the Apple TV+ Original “Tehran”, I achieved a life-long dream, and sat down with two retired Mossad agents for a series of interviews during the summer of COVID 2020.
We created a 6-part docuseries for the campaign and asked our Instagram followers to act as spies themselves, discovering the content by closely watching our social channels for a hidden Easter Egg IP, which would, if entered into their browser, lead them through the looking glass.
The Mossad agents, Yola Reitman (Of "The Red Sea Diving Resort" fame), and Orna Klein, spoke about the life of a spy, introductory tradecraft, the psychology of spying, and more for us - a look through the mirror of international espionage.
“Hidden Truths: Conversations with a Former Spy” Docuseries #
Instagram Social Content - Audience as Spies #
Hidden within each social post was an IP - finding it and entering the IP into your browser brought you to the content on Dark YouTube.
We used post copy to allude that there was more than met the eye in each post.