OLD SPICE MUSCLE MUSIC

tl;dr:

We turned Terry Crews into a musical instrument, and broke The Internet.

Working with our friends at Vimeo, we made a first-of-its kind interactive film that allowed anyone on earth to play Terry Crews like an electronic drum machine. An electronic drum machine with flame saxes.

PRESS

• AdWeek
• The Atlantic
• etc, etc, etc.

AWARDS

• Cannes Gold Lion
• Cannes Silver Lion
• One Show Gold Pencil
• One Show Silver Pencil
• One Show Bronze Pencil
• The FWA Site of the Day