SONY SEPARATE / TOGETHER #

We took Sony’s smallest Lens Style Camera to the world’s largest model train: Northlandz. #

Separate Together was a combined interactive/film project designed to showcase the Sony QX100 lens-style camera. A camera that can be coupled to any smartphone via wifi, it can get into places that you normally couldn’t.

We demonstrated its ability to get into tight places by taking it to Northlandz, The World’s Largest Model Train, and shot a film about a miniature photographer shooting new images with the camera. In addition, we created “Google Streetview in Miniature” - where anyone could explore and shoot their own images of Northlandz through a QX100-style interface.