SONY’S UNDERWATER APPS

tl;dr:

We tought Sony’s Xperia smartphone how to swim, and made a bunch of apps to be used underwater.

Wouldn’t it be great if you could play a game on your phone in the bath, without worrying about having to put the phone in a bucket of rice for a couple of days? Well, thanks to Sony XPeria and W+K PDX, you now can.

For Sony, we built a collection of apps for the Xperia that were meant to be used while the device was submerged in water. Sounds crazy, but our apps - based on magical sonar-like fuzzy AI and a sweet neural network, made it possbile.

Partnering with Google, we built out a custom Underwater App store on Google Play solely for Sony waterproof devices.

In addition, we open-sourced the water-detection code so that we could interact with our developer community, inviting them to use our first-ever technology in apps of their own.

AWARDS

• Honoree – Webby Awards – Mobile Sites & Apps

PRESS

• Adage
• Forbes
• Creativity
• AdWeek